It’s time we show the humble sock the appreciation it deserves. They’ve been keeping toes warm for the best part of two millennia. We’ll repeat that. Two millennia. The oldest known pair of socks date alllll the way back to 350AD. That’s pretty mind-blowing, right?

Started at the bottom, no we’re here

Cavemen were believed to have wrapped their feet in leather and leaves – if you can even call that a sock. The Ancient Greeks upped the game a bit and used tangled animal hair to make socks called ‘piloi’ and the Romans wore socks made of cloth called ‘udone’.

In our opinion, knitted socks were the game-changer. The earliest pair of knitted socks date back to somewhere between 300AD and 500AD and originated from Oxyrhynchus in Egypt. They were bright red and separated at the toe – Teenage Mutant Ninja Turtle style – so they could be worn with sandals. So don’t let anyone ever tell you socks and sandals weren’t ever cool.

These are the bad boys in question. They are on display at the Victoria and Albert Museum in London if looking at old socks is your thing.

Photograph via Victoria and Albert Museum.

The Egyptians had some serious style

But wait, there is more. Stripes were cool before we knew it too. During an excavation that took place during 1913–1914 in the Egyptian city of Antinoopolis, a small child’s sock was discovered dating back to 300AD. Its partner was never found. A struggle we know all too well.

The lone sock ended up in one of the collections at The British Museum in London and new research has revealed its multi-coloured design. Modern imaging technology was used to analyse the dyes in the sock and revealed that the sock was made using seven different hues of wool in various shades of red, blue and yellow woven together in a stripy pattern. Turns out the ancient Egyptians were rocking some seriously styling threads 2000 years ago!

Photograph via The British Museum.

Thankfully, socks have come a long way since those days but it’s clear that colourful socks have stood the test of time and continue to be a winner. So be like the ancient Egyptians and dress your ankles in something fancy. Check out our full range here and get shopping.


Have you heard of Aaron’s Rock Your Socks? Ten-year-old Aaron Greenblatt started this charity initiative in 2017 to collect socks for the less fortunate as he, just like us, finds it impossible to accept that so many South Africans don’t have something as basic as a pair of socks.

Photograph via Aaron’s Rock Your Socks

Aaron’s initial goal was to collect 1000 pairs of socks, the first pair donated was from his very own sock drawer. He has smashed this goal out of the park and to date, Aaron has collected over 65,000 pairs!

“Aaron stands for everything that we want to see in young people today – he is driven to get up and make a difference in the lives of others in South Africa. We have worked with Aaron since he was just eight years old, and we love that we are a part of his story. People like Aaron show the world what South Africa is really about.”  

– Dave Hutchison, Founder, Sexy Socks

Aaron and the Founder of Sexy Socks, Dave Hutchison.

We want to do everything we can to assist Aaron on his journey of delivering hope and dignity – one pair of socks at a time. We have donated close to 16,000 pairs of socks thus far to Aaron’s initiative and hope to give many, many more along the way.

We recently met Aaron and gave him a pair of personalised socks. Keep rocking those socks, Aaron!


Here at Sexy Socks, our aim is to promote social entrepreneurship whilst educating students on how business can be used as a force for good – and a force for change. This idea stems from the harsh reality that many South African children go to school without a pair of socks to wear. And so, the Sexy Socks 1-for-1 business model is simple: for every single pair of Sexy Socks sold, a pair of school socks is given to a child in need.

It’s about more than just socks

Our sock drops, when we visit schools to deliver socks to those in need, serve as the invaluable platform to talk to students about social entrepreneurship, that each and every one of us has the potential to make a change, and how we can all challenge ourselves to find something that will make South Africa a better place. So, it’s not only about the brand new pair of school socks given to each child, it’s also about sharing a long-term vision and hopefully inspiring students for years to come.

Making a difference in Franschhoek

Earlier this year, we partnered with Franschhoek Resource and Networking Coordinating Organisation (FRANCO) in an effort to warm the toes of children in the Franschhoek community. Together, we visited five schools in the region – Wemmershhoek Primary, Dalubuhle Primary, Groendal Primary, Wes-Eiend Primary and Franschhoek High – and gave over 1,100 pairs of school socks.

It was an incredible day – big smiles, new socks being shown off and chants of ‘Sexy Socks!’ rang through the assembly halls. In addition to giving each child a pair of school socks, our founder, Dave Hutchison, shared a message about entrepreneurship and the potential it has to make a difference in our community and country as a whole. When he asked the learners who wanted to start their own business, almost every hand shot up.

“The point of what I’m trying to tell you is that you are never too young to start. Our future starts with you, today. So when you put on your pair of socks in the morning, I want you to ask yourself: What can I do today to make my school a better place?”

Do you know of a school that would benefit from one of our sock drops? Nominate them today.


2018 was a truly confusing year for fashion. Think bike shorts, tiny sunglasses and too many ruffles. But statement socks, they were a definite winner – and continue to be so. If you haven’t already got in on the action, then this is the year to add a pair or five to your sock drawer. Not sure where to start? Here are our top socks of 2018.

Dapper

Perhaps your facial fluff dreams of becoming something Burt Reynolds-esque. Or maybe you recently caught a rerun of Magnum P.I. Whatever the reason, a ‘tache is what you want. But let’s face it, not everyone can rock one like Tom Selleck. The answer? Our Sexy Dappers.

De Stijl

Naturally, we think all of our socks are works of art. But these guys really bring the idea home, celebrating the De Stijl art movement. Abstract, basic visual elements and primary colours were the name of the game, and now you can wear this very genre on your feet.

Piña Colada

Do you like piña coladas and getting caught in the rain?* Then you’ll love these tropical-inspired socks. Made from the softest bamboo, you’ll never ever want to take them off.

*Good luck with getting that song out of your head now!

Plaid

Not looking for anything too wild? Then keep it classic with these plaid numbers, in shades of blue, black and white. They are sure to add a subtle twist to your everyday office attire – you really can’t go wrong.

Avo Love

Not yet. Not yet. Not yet. EAT ME NOW. Too late. – Avocados

We all know the struggle. Avos can be fickle friends. But not in sock form. Slip on a pair of these babies – they’re crazy soft, hypoallergenic, anti-odour, antibacterial and they’ll never let you down.

We think it is high time that you treated yourself to a brand-spanking new pair of socks. Truly. It’s not like we are biased or anything. Check out our full range here and get shopping.


’Tis the season of trying to find the perfect Christmas gift for absolutely everyone in your life! Seriously, we know how hard it is to pick out a present that is cool, useful, and also meaningful. But we have the answer: Sexy Socks. See our 2018 Gift Guide below (we may have got a little obsessively specific).

For humans who love dogs more than people | Hot Dogs + Max

Who doesn’t love a Boston Terrier or a Daschund?! Feisty, fashionable and fun to have around – much like these soft bamboo socks from our new range. Guaranteed to make ’em crack a smile.

For the one who loves to cast out | Gone Fishing

These supremely soft bamboo socks make the ideal gift for someone who’s into casting out and they’ll add a splash (yip, we’re always here for a pun) of quirk to any outfit.

For the yogi in your life | Namaste

If you are looking for the perfect gift for your flexible friend, these incredibly soft socks are just about as comfortable as child’s pose.

For a monochromatic kinda guy | Black Tie

Black and white does not have to equal boring. Whether these are teamed up with a sharp black suit or even ripped denims and sneaks instead, they’re sure to become their new favourite pair.

For the true Capetonian | There She Is

They’ll love these socks not only for their Table-Mountain-inspired design – but because they’re crazy comfortable too. They make the perfect gift for someone missing home or visiting for the first time… just saying.

For the millennial in your life | Avo Love

Smashed avo. Sliced avo. Diced avo. Whole avo. We love it in all its forms. Treat a friend to these soft bamboo socks, designed with the millennial in mind.

For someone looking to pay it forward | Our entire range

If you are looking for a Christmas gift that means a lot more than most, look no further than our Sexy Socks. Many children in South Africa go to school without something as basic as a pair of socks to wear. And so our mission is a simple yet powerful one: for every single pair that we sell, we give school socks to a child in need.

At the end of the day, everyone needs socks. Wouldn’t it be much better if they were at least cool? Check out our full range. We have something for everyone. Christmas gifting sorted.