Have you heard of Aaron’s Rock Your Socks? Ten-year-old Aaron Greenblatt started this charity initiative in 2017 to collect socks for the less fortunate as he, just like us, finds it impossible to accept that so many South Africans don’t have something as basic as a pair of socks.

Photograph via Aaron’s Rock Your Socks

Aaron’s initial goal was to collect 1000 pairs of socks, the first pair donated was from his very own sock drawer. He has smashed this goal out of the park and to date, Aaron has collected over 65,000 pairs!

“Aaron stands for everything that we want to see in young people today – he is driven to get up and make a difference in the lives of others in South Africa. We have worked with Aaron since he was just eight years old, and we love that we are a part of his story. People like Aaron show the world what South Africa is really about.”  

– Dave Hutchison, Founder, Sexy Socks

Aaron and the Founder of Sexy Socks, Dave Hutchison.

We want to do everything we can to assist Aaron on his journey of delivering hope and dignity – one pair of socks at a time. We have donated close to 16,000 pairs of socks thus far to Aaron’s initiative and hope to give many, many more along the way.

We recently met Aaron and gave him a pair of personalised socks. Keep rocking those socks, Aaron!


Here at Sexy Socks, our aim is to promote social entrepreneurship whilst educating students on how business can be used as a force for good – and a force for change. This idea stems from the harsh reality that many South African children go to school without a pair of socks to wear. And so, the Sexy Socks 1-for-1 business model is simple: for every single pair of Sexy Socks sold, a pair of school socks is given to a child in need.

It’s about more than just socks

Our sock drops, when we visit schools to deliver socks to those in need, serve as the invaluable platform to talk to students about social entrepreneurship, that each and every one of us has the potential to make a change, and how we can all challenge ourselves to find something that will make South Africa a better place. So, it’s not only about the brand new pair of school socks given to each child, it’s also about sharing a long-term vision and hopefully inspiring students for years to come.

Making a difference in Franschhoek

Earlier this year, we partnered with Franschhoek Resource and Networking Coordinating Organisation (FRANCO) in an effort to warm the toes of children in the Franschhoek community. Together, we visited five schools in the region – Wemmershhoek Primary, Dalubuhle Primary, Groendal Primary, Wes-Eiend Primary and Franschhoek High – and gave over 1,100 pairs of school socks.

It was an incredible day – big smiles, new socks being shown off and chants of ‘Sexy Socks!’ rang through the assembly halls. In addition to giving each child a pair of school socks, our founder, Dave Hutchison, shared a message about entrepreneurship and the potential it has to make a difference in our community and country as a whole. When he asked the learners who wanted to start their own business, almost every hand shot up.

“The point of what I’m trying to tell you is that you are never too young to start. Our future starts with you, today. So when you put on your pair of socks in the morning, I want you to ask yourself: What can I do today to make my school a better place?”

Do you know of a school that would benefit from one of our sock drops? Nominate them today.


2018 was a truly confusing year for fashion. Think bike shorts, tiny sunglasses and too many ruffles. But statement socks, they were a definite winner – and continue to be so. If you haven’t already got in on the action, then this is the year to add a pair or five to your sock drawer. Not sure where to start? Here are our top socks of 2018.

Dapper

Perhaps your facial fluff dreams of becoming something Burt Reynolds-esque. Or maybe you recently caught a rerun of Magnum P.I. Whatever the reason, a ‘tache is what you want. But let’s face it, not everyone can rock one like Tom Selleck. The answer? Our Sexy Dappers.

De Stijl

Naturally, we think all of our socks are works of art. But these guys really bring the idea home, celebrating the De Stijl art movement. Abstract, basic visual elements and primary colours were the name of the game, and now you can wear this very genre on your feet.

Piña Colada

Do you like piña coladas and getting caught in the rain?* Then you’ll love these tropical-inspired socks. Made from the softest bamboo, you’ll never ever want to take them off.

*Good luck with getting that song out of your head now!

Plaid

Not looking for anything too wild? Then keep it classic with these plaid numbers, in shades of blue, black and white. They are sure to add a subtle twist to your everyday office attire – you really can’t go wrong.

Avo Love

Not yet. Not yet. Not yet. EAT ME NOW. Too late. – Avocados

We all know the struggle. Avos can be fickle friends. But not in sock form. Slip on a pair of these babies – they’re crazy soft, hypoallergenic, anti-odour, antibacterial and they’ll never let you down.

We think it is high time that you treated yourself to a brand-spanking new pair of socks. Truly. It’s not like we are biased or anything. Check out our full range here and get shopping.


’Tis the season of trying to find the perfect Christmas gift for absolutely everyone in your life! Seriously, we know how hard it is to pick out a present that is cool, useful, and also meaningful. But we have the answer: Sexy Socks. See our 2018 Gift Guide below (we may have got a little obsessively specific).

For humans who love dogs more than people | Hot Dogs + Max

Who doesn’t love a Boston Terrier or a Daschund?! Feisty, fashionable and fun to have around – much like these soft bamboo socks from our new range. Guaranteed to make ’em crack a smile.

For the one who loves to cast out | Gone Fishing

These supremely soft bamboo socks make the ideal gift for someone who’s into casting out and they’ll add a splash (yip, we’re always here for a pun) of quirk to any outfit.

For the yogi in your life | Namaste

If you are looking for the perfect gift for your flexible friend, these incredibly soft socks are just about as comfortable as child’s pose.

For a monochromatic kinda guy | Black Tie

Black and white does not have to equal boring. Whether these are teamed up with a sharp black suit or even ripped denims and sneaks instead, they’re sure to become their new favourite pair.

For the true Capetonian | There She Is

They’ll love these socks not only for their Table-Mountain-inspired design – but because they’re crazy comfortable too. They make the perfect gift for someone missing home or visiting for the first time… just saying.

For the millennial in your life | Avo Love

Smashed avo. Sliced avo. Diced avo. Whole avo. We love it in all its forms. Treat a friend to these soft bamboo socks, designed with the millennial in mind.

For someone looking to pay it forward | Our entire range

If you are looking for a Christmas gift that means a lot more than most, look no further than our Sexy Socks. Many children in South Africa go to school without something as basic as a pair of socks to wear. And so our mission is a simple yet powerful one: for every single pair that we sell, we give school socks to a child in need.

At the end of the day, everyone needs socks. Wouldn’t it be much better if they were at least cool? Check out our full range. We have something for everyone. Christmas gifting sorted.


Being an entrepreneur certainly has its highs and lows. Everything is pretty much learnt along the way and you’re bound to make a few rookie mistakes. However, there are some lessons you don’t have to learn the hard way. It’s important for entrepreneurs to learn from each other. So today, Dave Hutchison, Founder of Sexy Socks, shares a little about his journey so far.

Where did you get the idea for Sexy Socks?

I was lying on my bed, trying to catch a sneaky afternoon snooze, when the doorbell rang. At the gate was a homeless man, drenched to the bone and shivering. His name was Solomon. All he wanted was some food. I welcomed him in and gave him something to eat, and set about finding him some dry clothes. I began to realise that there was no way that this man’s plight was unique. How many thousands of people are either homeless, living on the streets or in difficult circumstances in South Africa, freezing and cold?  Surely there was a way in which businesses could help.

And that is how Sexy Socks was born. Based in Cape Town, Sexy Socks is determined to give school socks to every child in South Africa’s most underprivileged schools. Too many children go to school without socks because they simply cannot afford such luxuries. Our mission is to change this: for every pair of Sexy Socks sold, a pair of school socks is given to a child in need.

What are the main reasons for the success of Sexy Socks?

Sexy Socks is about so much more than just socks. Of course, our socks are awesome (super soft bamboo + designs we love) but they are, most importantly, the vehicle we use to make a larger impact on society. Our socks represent an opportunity for our customers to have a direct impact on the lives of those less fortunate. Sexy Socks talks directly to the heart of many South Africans and offers an alternative to the way that most businesses operate in South Africa.   

Another reason is that we have listened. We have listened to those wiser than ourselves, and welcomed all guidance that has been offered. We have made mistakes but we have made sure that we stop and look at what went wrong, and what learnings can be taken from the experience. And all along, we have stayed true to the vision behind the brand.  

As the founder of Sexy Socks, what are you most proud of?

I still get excited every time someone tells me that they own a pair of Sexy Socks. To watch the brand grow, and to see how many lives we have been able to touch with the support of our customers is something that I am really proud of.

And then there is my team. I am fortunate enough to work with a young, dynamic, passionate team who come to work every day excited about what we are building. To see each member of my team learn, develop and grow, and to see them love the vision of Sexy Socks as much as I do, is incredible.

Finally, the Sock Drops. We have given away over 30 000 pairs of socks, and we have a further 50 000 waiting to go. Now that’s what I am most proud of.

Three pieces of advice you would give to an entrepreneur just starting out?

  1. Just go for it. You will never know what you can achieve unless you give it a go. And there is nothing worse than not knowing.
  2. Listen. There are so many people who have a huge amount of experience and knowledge, and who are more than happy to share it with you to avoid you making the same mistakes they did. Listen to their advice. Learn from them. And surround yourself with good, reliable people who share your passion and support your dream. They will make all the difference.
  3. Never underestimate your idea, or think that it is too small. I mean, socks really?

And the biggest lessons you have learnt so far?

Ask for help. Ask for advice. Sometimes it is not necessary to reinvent the wheel. Listen. And then, once you have taken it all in, decide on the best way forward.