If, like us, you’re going at 100 miles a minute trying to wrap up 2019 and haven’t had a gap to think about gift shopping… we’ve got a suggestion or two for you. How about a few pairs of very cool socks, designed and made right here in SA, with a social mission that directly benefits children in need? It is, quite literally, the gift that gives more.

Give a gift that means more

By choosing Sexy Socks, you’ll not only make the lucky gift recipient happy, but you’ll also be giving a pair of school socks to a child in need. So this year, give a gift that goes beyond delighting just one person.

A gift for everyone

We are pretty certain that we’ve got a sock design perfectly suited to every single person in your family as well as your circle of friends! Christmas gifts, stocking fillers, or a solution for the office’s Secret Santa, we gotcha! Check out our range of gifting options below.

Bamboo Socks

Our bamboo range will keep your feet cool in summer and warm in winter. Not only are these luxe socks hella good looking, but they’re also unbelievably soft, anti-odour, antibacterial, hypoallergenic and made from a yarn that is kinder to the environment. 

Hot favourites:


Piña Colada

De Stijl



Ribbed Active

Our RIbbed Active Socks are crafted with comfort and style top of mind and available in nine slick designs. Ribbed for just enough compression, padded on the toes and heels to provide cushioning at key impact points, plus arch support for added structure. Need another reason to buy them? Here are four.

Hot favourites:

Ribbed Active S-Factor in Black

Ribbed Active S-Factor in White

Ribbed Active Banded in White


Cotton Socks

We searched far and wide for the very best combed cotton for these socks, combined it with our eye-catching designs, and voilà! Comfy, breathable, durable and incredibly soft socks at only R139 per pair. Go on, you know you want to.

Hot favourites:

Africa Stamped


Tabletop Sunset


Gift Vouchers

With a design for every personality, it’s easy to find a thoughtful gift for everyone on your list. But if you’re not sure of their style then give them a gift voucher! It takes just minutes to create and you can choose whether to send it via email or print it out to be given by hand.

Head to our website to grab the top styles before they’re gone. And, don’t forget, for every pair you buy, we give a pair of school socks to a child in need. That’s the Christmas spirit.

If you, like us, love bold styles, bright colours and African-inspired design, then Stanley Gabriel’s Instagram feed will surely have you doing the double-tap. Stanley never fails to deliver a perfectly crafted look and his feed is filled with all the fashion inspiration you need… and of course, good socks. We chatted to him about his personal style, his go-to wardrobe staples and his favourite pair of Sexy Socks.

Tell us a little bit about yourself…

I am a Johannesburg-based financial services professional with around a decade-and-a-half of varied career experience so far, beginning in a technical actuarial role but quickly expanding into other areas. My career includes time working in the East, West and South Africa; an entrepreneurial venture; a stint as a Chief of Staff; strategy roles and running an innovation function and digital channel. I currently run the digital client experience function for a major South African insurance group, incorporating digital business models and design, advanced analytics, insights, CX (customer experience), client communication, campaigning, social media and digital marketing. I am a major fan of Instagram (@stanleygabriel), and recently launched a podcast titled Sizoba’Right with Sibs and Stan, with Sibaphiwe Matiyela reflecting my passion for storytelling and living a purposeful life.

How would you describe your personal style?

I would use the words Pan African chic and simplicity to describe my style. I largely wear clothing inspired by different tribes on the continent. I dress in bright, patterned and relaxed African wear. 

What are your go-to wardrobe staples?

Formal African wear from West Africa called Bubba and Sokoto. 

What is your favourite fashion trend at the moment?

I don’t really follow trends but I love how men are starting to bend the rules in terms of gender bending outfits. I love that men can wear kimonos, skirts or dresses and not feel emasculated. 

What did you love most about the Sexy Socks that you received?

The colour (yellow is my favourite colour) and the S because that’s the letter of my name too so it means more than Sexy Socks to me. 

Last one, favourite pair of socks from the entire Sexy Socks’ range?

For a recent wedding; we got all the groomsmen the Big 5 socks and that was a special bonding moment. So I think those are my faves. 

And remember, follow us at @sexysockssa for a daily dose of socks appeal.

It has been a truly incredible year for us here at Sexy Socks, and a year of great growth too. Today, Dave Hutchison, Founder of Sexy Socks, reflects on the highlights of 2019 and what he is looking forward to most in the new year.

What were the highlights of 2019?

  • Edging ever closer to the milestone of 100 000 pairs of school socks donated, and working with various wonderful organisations along the way who are also on a mission to make South Africa a better place. There are so many people running incredible projects, and I love that we can become a part of their story too.  
  • Launching our Out of Africa range, and seeing the hugely positive response from our customers.
  • Spreading our wings and gaining traction in Namibia, and most recently, Australia!
  • Expanding our offering to include a cotton range with a host of epic designs.

What was the most important lesson you learnt in 2019?

On the whole, everyone wants to make a difference. If you can tell them what you are doing, tell them why it is important, and ask them for help, nine times out of ten they will go above and beyond to get on board and help you.

If you had to describe 2019 in three words, what would they be?

Bold. Humbling. Exhilarating.

Give us the low down on the 2019 sock drops…

This year our sock drops have taken place everywhere from Groendal to Capricorn. The sock drops are always special as they remind us why we do what we do. There is so much potential in our country, and the excitement on the kids’ faces never gets old. The message we tried to get across this year was ‘What can you do everyday to make your community, and ultimately, South Africa, a better place?’. Every little bit of effort can make our country a better place, no matter how small. We have also worked closely this year with Santa’s Shoebox, Rubi’s Rainbow of Hope, Aaron’s Rock Your Socks, and Odd Socks to share school socks far and wide!

What are you most looking forward to in 2020?

We look forward to introducing many new people from many new countries and cultures to what we are all about.

Without your support we would not be where we are today, so a BIG thank you from us! We’re looking forward to 2020 and all the exciting things on the cards.

It is our mission to change the fact that so many children in South Africa don’t have something as basic as a pair of socks to wear to school. For every pair of Sexy Socks we sell, we donate a pair of school socks to a child in need.

“You can start changing our world for the better daily, no matter how small the action.”
– Nelson Mandela

Mandela Day magic in Capricorn

Together with Samurai Karate and Africa Travel, we celebrated Mandela Day this year and what would have been Madiba’s 101st birthday by donating 750 pairs of school socks to the students at Capricorn Primary School in Vrygrond.

It was a cold and rainy day in Cape Town but that didn’t seem to dampen the children’s spirits as we were greeted with hundreds of smiling faces, high fives and tangible levels of excitement. Each child received a new pair of school socks – there were happy faces and feet all around!

Our founder, Dave Hutchison, also delivered an empowering message about how you are never too young to start making a difference and encouraged the kids to ask themselves, every time they put on a pair of socks: ‘What can I do today to brighten someone else’s day?’. No deed is too small to matter, each act of kindness can make a difference and bring a little more peace, love, and understanding in our world.

Help us make a difference

To honour Madiba’s spirit (not only on Mandela Day, but every single day), we are calling on you to help us make a difference by nominating a school in need for one of our sock drops. If you know of a school that would benefit, please head this way and let us know all the details.

As Mandela put it, ‘What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.’

The humble sock can be a game changer for your wardrobe when it brings together both comfort and style, so we’re excited to tell you more about our range of Ribbed Active Socks – crafted with both of these aspects top of mind and available in nine slick designs. Looking for a reason to buy them? No problem. Here are four.

24/7 Comfort

Our Ribbed Active Socks are built for comfort – padded on the toes and heels to provide cushioning at key impact points and with arch support for added structure too. Have you just found your new favourite socks? We think so.

Totally home-grown

‘Made in Cape Town’ has a nice ring to it, hey? At Sexy Socks, we are committed to supporting South African business wherever we can and are very proud of the fact that our Ribbed Active Socks are designed and made right here at home. This enables us to make sure that we are producing carefully crafted, quality socks while supporting our local artisans and economy too. Local really is lekker.

Sleek and stylish designs

Whether you’re taking to the trails, track, ramp, or the streets – or simply kicking back when you’re off duty – these socks don’t discriminate. They come in bright, bold and graphic designs for the more adventurous sock wearer as well as more simple, monochromatic, banded designs that will take care of those with more of an understated style.


And, of course – for every pair you buy, we give school socks to a child in need. It’s impossible to accept that so many children in South Africa don’t have something as basic as a pair of socks to wear to school, and it’s our mission to change this. Your sock choice could make a difference where it matters.

Wear them anytime, all the time. What are you waiting for? Get yourself kitted out and lookin’ fresh with a pair or two of our Ribbed Active Socks – check out the full range.