It is our mission to change the fact that so many children in South Africa don’t have something as basic as a pair of socks to wear to school. For every pair of Sexy Socks we sell, we donate a pair of school socks to a child in need.

“You can start changing our world for the better daily, no matter how small the action.”
– Nelson Mandela

Mandela Day magic in Capricorn

Together with Samurai Karate and Africa Travel, we celebrated Mandela Day this year and what would have been Madiba’s 101st birthday by donating 750 pairs of school socks to the students at Capricorn Primary School in Vrygrond.

It was a cold and rainy day in Cape Town but that didn’t seem to dampen the children’s spirits as we were greeted with hundreds of smiling faces, high fives and tangible levels of excitement. Each child received a new pair of school socks – there were happy faces and feet all around!

Our founder, Dave Hutchison, also delivered an empowering message about how you are never too young to start making a difference and encouraged the kids to ask themselves, every time they put on a pair of socks: ‘What can I do today to brighten someone else’s day?’. No deed is too small to matter, each act of kindness can make a difference and bring a little more peace, love, and understanding in our world.

Help us make a difference

To honour Madiba’s spirit (not only on Mandela Day, but every single day), we are calling on you to help us make a difference by nominating a school in need for one of our sock drops. If you know of a school that would benefit, please head this way and let us know all the details.

As Mandela put it, ‘What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.’

The humble sock can be a game changer for your wardrobe when it brings together both comfort and style, so we’re excited to tell you more about our range of Ribbed Active Socks – crafted with both of these aspects top of mind and available in nine slick designs. Looking for a reason to buy them? No problem. Here are four.

24/7 Comfort

Our Ribbed Active Socks are built for comfort – padded on the toes and heels to provide cushioning at key impact points and with arch support for added structure too. Have you just found your new favourite socks? We think so.

Totally home-grown

‘Made in Cape Town’ has a nice ring to it, hey? At Sexy Socks, we are committed to supporting South African business wherever we can and are very proud of the fact that our Ribbed Active Socks are designed and made right here at home. This enables us to make sure that we are producing carefully crafted, quality socks while supporting our local artisans and economy too. Local really is lekker.

Sleek and stylish designs

Whether you’re taking to the trails, track, ramp, or the streets – or simply kicking back when you’re off duty – these socks don’t discriminate. They come in bright, bold and graphic designs for the more adventurous sock wearer as well as more simple, monochromatic, banded designs that will take care of those with more of an understated style.


And, of course – for every pair you buy, we give school socks to a child in need. It’s impossible to accept that so many children in South Africa don’t have something as basic as a pair of socks to wear to school, and it’s our mission to change this. Your sock choice could make a difference where it matters.

Wear them anytime, all the time. What are you waiting for? Get yourself kitted out and lookin’ fresh with a pair or two of our Ribbed Active Socks – check out the full range.

It’s time we show the humble sock the appreciation it deserves. They’ve been keeping toes warm for the best part of two millennia. We’ll repeat that. Two millennia. The oldest known pair of socks date alllll the way back to 350AD. That’s pretty mind-blowing, right?

Started at the bottom, no we’re here

Cavemen were believed to have wrapped their feet in leather and leaves – if you can even call that a sock. The Ancient Greeks upped the game a bit and used tangled animal hair to make socks called ‘piloi’ and the Romans wore socks made of cloth called ‘udone’.

In our opinion, knitted socks were the game-changer. The earliest pair of knitted socks date back to somewhere between 300AD and 500AD and originated from Oxyrhynchus in Egypt. They were bright red and separated at the toe – Teenage Mutant Ninja Turtle style – so they could be worn with sandals. So don’t let anyone ever tell you socks and sandals weren’t ever cool.

These are the bad boys in question. They are on display at the Victoria and Albert Museum in London if looking at old socks is your thing.

Photograph via Victoria and Albert Museum.

The Egyptians had some serious style

But wait, there is more. Stripes were cool before we knew it too. During an excavation that took place during 1913–1914 in the Egyptian city of Antinoopolis, a small child’s sock was discovered dating back to 300AD. Its partner was never found. A struggle we know all too well.

The lone sock ended up in one of the collections at The British Museum in London and new research has revealed its multi-coloured design. Modern imaging technology was used to analyse the dyes in the sock and revealed that the sock was made using seven different hues of wool in various shades of red, blue and yellow woven together in a stripy pattern. Turns out the ancient Egyptians were rocking some seriously styling threads 2000 years ago!

Photograph via The British Museum.

Thankfully, socks have come a long way since those days but it’s clear that colourful socks have stood the test of time and continue to be a winner. So be like the ancient Egyptians and dress your ankles in something fancy. Check out our full range here and get shopping.

Have you heard of Aaron’s Rock Your Socks? Ten-year-old Aaron Greenblatt started this charity initiative in 2017 to collect socks for the less fortunate as he, just like us, finds it impossible to accept that so many South Africans don’t have something as basic as a pair of socks.

Photograph via Aaron’s Rock Your Socks

Aaron’s initial goal was to collect 1000 pairs of socks, the first pair donated was from his very own sock drawer. He has smashed this goal out of the park and to date, Aaron has collected over 65,000 pairs!

“Aaron stands for everything that we want to see in young people today – he is driven to get up and make a difference in the lives of others in South Africa. We have worked with Aaron since he was just eight years old, and we love that we are a part of his story. People like Aaron show the world what South Africa is really about.”  

– Dave Hutchison, Founder, Sexy Socks

Aaron and the Founder of Sexy Socks, Dave Hutchison.

We want to do everything we can to assist Aaron on his journey of delivering hope and dignity – one pair of socks at a time. We have donated close to 16,000 pairs of socks thus far to Aaron’s initiative and hope to give many, many more along the way.

We recently met Aaron and gave him a pair of personalised socks. Keep rocking those socks, Aaron!

Here at Sexy Socks, our aim is to promote social entrepreneurship whilst educating students on how business can be used as a force for good – and a force for change. This idea stems from the harsh reality that many South African children go to school without a pair of socks to wear. And so, the Sexy Socks 1-for-1 business model is simple: for every single pair of Sexy Socks sold, a pair of school socks is given to a child in need.

It’s about more than just socks

Our sock drops, when we visit schools to deliver socks to those in need, serve as the invaluable platform to talk to students about social entrepreneurship, that each and every one of us has the potential to make a change, and how we can all challenge ourselves to find something that will make South Africa a better place. So, it’s not only about the brand new pair of school socks given to each child, it’s also about sharing a long-term vision and hopefully inspiring students for years to come.

Making a difference in Franschhoek

Earlier this year, we partnered with Franschhoek Resource and Networking Coordinating Organisation (FRANCO) in an effort to warm the toes of children in the Franschhoek community. Together, we visited five schools in the region – Wemmershhoek Primary, Dalubuhle Primary, Groendal Primary, Wes-Eiend Primary and Franschhoek High – and gave over 1,100 pairs of school socks.

It was an incredible day – big smiles, new socks being shown off and chants of ‘Sexy Socks!’ rang through the assembly halls. In addition to giving each child a pair of school socks, our founder, Dave Hutchison, shared a message about entrepreneurship and the potential it has to make a difference in our community and country as a whole. When he asked the learners who wanted to start their own business, almost every hand shot up.

“The point of what I’m trying to tell you is that you are never too young to start. Our future starts with you, today. So when you put on your pair of socks in the morning, I want you to ask yourself: What can I do today to make my school a better place?”

Do you know of a school that would benefit from one of our sock drops? Nominate them today.